Legal

Privacy Policy

Last updated: June 2026

Altura Co (“we”, “us”, or “our”) is committed to protecting your personal information. This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights in relation to it. By using our website or engaging our services, you agree to the practices described here.

1. Information We Collect

We collect information in the following ways:

  • Information you provide directly: When you submit an application, book an audit, or contact us, we may collect your name, email address, business name, website URL, revenue range, and any other details you choose to share.
  • Information collected automatically: When you visit our website, we may collect standard log data including your IP address, browser type, pages visited, and referring URL. This is used solely to understand how our site is used and to improve it.
  • Communications: If you correspond with us by email or through our contact form, we retain those communications to respond to your enquiries and maintain records of our interactions.

We do not collect sensitive personal data such as financial account numbers, health information, or government ID numbers through this website.

2. How We Use Your Information

  • To respond to your applications and enquiries.
  • To communicate with you about our services, pricing, and relevant updates.
  • To manage client relationships and fulfil contractual obligations.
  • To improve our website, services, and marketing materials.
  • To comply with applicable legal obligations.

We will not use your information for any purpose materially different from those listed above without obtaining your prior consent.

3. Legal Basis for Processing

Where applicable data-protection law requires a legal basis, we rely on:

  • Contractual necessity: Processing required to deliver our services or take pre-contractual steps at your request.
  • Legitimate interests: Communicating with prospects, operating our website, and maintaining business records, where these interests are not overridden by your rights.
  • Consent: Where we ask for consent (e.g. marketing emails), you may withdraw at any time.
  • Legal obligation: Where processing is required by applicable law.

4. Third-Party Tools

We use a small number of third-party tools. These providers may process your personal data on our behalf:

  • Formspree: Used to receive contact and application form submissions. Data is processed in accordance with Formspree’s privacy policy.
  • GoHighLevel: Our CRM used to manage client enquiries, outreach, proposals, and contracts.
  • Email platform: Used to manage email communications with prospects and clients where applicable.
  • Advertising platforms: Where we run advertising on your behalf as a client, we operate within each platform’s data-processing terms. We do not share your personal data for our own marketing without your consent.
  • Google Fonts: Our website loads fonts from Google Fonts, which may log your IP address as part of the font request.

We do not sell your personal data to third parties. We do not share your information except as described above or as required by law.

5. Cookies

Our website may use cookies to improve user experience and collect basic analytics data. You may disable cookies through your browser settings; this will not prevent you from using the site but may affect some functionality.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. You may request deletion of your personal data at any time (see Section 8).

7. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. No method of internet transmission is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have rights including: access to your data, correction of inaccuracies, deletion, objection to processing, restriction, portability, and withdrawal of consent. To exercise any of these rights, contact us at the address below. We will respond within 30 days.

9. Children’s Privacy

Our services are directed at college counseling professionals, not at individuals under 18. If you believe we have inadvertently collected data from a child, contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will update the “Last updated” date above when we do. Continued use of our website or services after a change constitutes acceptance of the updated policy.

11. Contact Us